Friday May 25th marked a major outpouring of new music projects to be enjoyed over the Memorial Day weekend. While many fixated their audible focus upon the Pusha T (Daytona) and A$AP Rocky (Testing) albums, Zaytoven also dropped his star-studded collection titled, Trap Holizay. Certainly, Zaytoven’s constant evolution displays escalation and elevation from the humility of the ground level.
Originally born in Frankfurt, Germany Zaytoven developed his persona based upon the similarities he shared with classical producer Beethoven. They each managed to master familiarity with organs and piano by ear. Their authentic combinations of musical tones and discernible influence cement each of them firmly within the realm of legendary composers. As a distinguished producer, Zaytoven excels at intermixing quality sounds from improbable participants. Particularly, on “What You Think” Zaytoven’s beat synthesis coils and loops immaculately to create background vibrations that each enhance and accentuate vocals from the unlikely trio of Ty Dolla Sign, Jeremih and OJ Da Juiceman.
Between 2009 and 2015, Zaytoven released fifteen mixtapes and continues to prove himself as a “one-man-band.” Certainly, he’s been chasing bands as well by way of bouncy trap drums, strings, drumheads, keys and distinct piano sounds. His signature sound developed from the usage of vintage MPC keyboards in conjunction with updated forms of contemporary software. His utilization of contrasting styles and cadences yields a modern flavor that mashes old and new sounds together in spectacular fashion.
On the latest project, Trap Holizay, Zaytoven once again plucks at just the right strings to yield the utmost impact from his collaborators. With a smorgasbord of integration, the superproducer melds familiar trap sounds with new and refreshing ones. For instance, on East Atlanta Day, recurring guest Gucci Mane and flashy newcomer 21 Savage spit their respective verses in a perfect union of old versus new. Additionally, East Atlanta Day showcases Zaytoven’s manner of blending his signature organ roots with modern trap variety to create futuristic vibes.
Much of Zaytoven’s versatile intrigue derives from his interchangeability. Each beat receives a unique treatment in terms of sensible approach and concoction much like a mixed cocktail of sorts. His attention to detail yields samples from all over the spectrum. Zay quickly became a crucial force within the hip-hop industry via unified purpose and fresh conceptual content. To illustrate, on the song “What You Think” Zaytoven carefully crafts the beat to allow ample space for Jeremih and Ty Dolla Sign to coexist in perfect harmony with OJ Da Juiceman, although their styles greatly differ.
On “Go Get The Money” Zaytoven links up with several high-profile artists to showcase serious starpower. The cast of Pusha T, Rick Ross, Yo Gotti and T.I. sounds like it came straight out of the gutter. And by gutter, it sounds like that old South vibe with haunting and aggressive lyrics placed over gritty, hostile production.
Zaytoven gives Young Scooter plenty of room to flex alongside Offset on the track, “Back On It.” With ease, they compliment each other with a boastful and braggadocious delivery style.
Above all else, what separates Zaytoven from his peers directly deals with his adaptability and live instrumentation. He redefines the genre through balanced blends and diverse sonic selections. By placing careful consideration and construction within every beat, this man truly differentiates and constantly pushes culture forward. Absolutely no stranger to the spotlight, Zaytoven remains a gravitational figure in regards to trendiness. For instance, the “flute craze” that has overcome many Hip-Hop tracks can be directly attributed to his production on Future’s hit record, “Mask Off.” Future managed to lock down two individual tracks on “Trap Holizay” and dominates on, “Mo Reala.” His pain-infused vocal ability shines through via quality production and builds great anticipation for the potential of a “Beast Mode 2” mixtape.
Zaytoven exists within multiple different spheres of cinema, as well. To date, he has scored and executive produced for the movies Finesse, Weed Man and Birds of a Feather. Additionally, he released a handbook guide for aspiring producers titled, “A to Zay.”
Zaytoven’s monumental come-up can be directly attributed to his self-demands and rapid pace. He makes beats within a matter of minutes and consistently advances the genre. Clearly clutch under pressure, Zaytoven finds that his best work comes under strenuous conditions. He makes beats within a matter of minutes and consistently advances the genre. Clearly clutch under pressure, Zaytoven finds that his best production comes under strenuous conditions. By adopting a freestyle type approach while strumming the keys, he bends the rules and produces groundbreaking and spontaneous mixtures of sounds. A prime example of spontaneity on “Trap Holizay” materialized in the form of the “Strong” track with Lil Uzi Vert. With brightly drenched synths and colorful imagery, the high-profile pair combine their energetic abilities and display outstanding chemistry. Additionally, Zaytoven switched it up from his normal long form compilation in favor of a shorter run time to gather expanded attention and demand continual replays.
Tune into his latest offering, Trap Holizay and witness how this genius whisks up quality tunes.