The persona of certain people elicits the most positive impacts within every scenario. Such was the case with the visionary being, A$AP Yams, who facilitated countless lucrative endeavors for him and his peers. Out of the entire A$AP collective, Yams served as the general who personified the art of collaboration. His ability to spot ascending fashion and orchestrate the proper movements surrounding the trends proved to be uncanny. Besides all of the big name A$AP members, Yams embraced the youth in a way that provided wisdom and the utmost guidance.
In 2012, Tyler Grosso became the assistant to A$AP Yams through an internship that sprouted roots via a Facebook message. With only $200 to his name, Grosso packed up his bags from Charlotte, NC and took a leap of faith onto New York soil. Since working alongside people like A$AP Yams, Lil Peep and Gnarcotic, Tyler Grosso has managed to create quite the reputation for himself.
He began designing apparel in 2009 after Odd Future and his graphic design teacher influenced him to express himself through clothing. Initially, his brand titled Botch, focused on political connotations that were inspired by music, movies and historical documentaries. From there, the brand transitioned into “Trapjaw.” Despite continual scammer tendencies, Grosso’s fans continued to pour in by the boatload.
Grosso’s extremely raw approach to fashion led him to deem his final product to be titled, “Superrradical.” This brand name has appeared to stick as it represents anti-establishment, grimey, edgy and minimalistic sentiments. Indeed, this brand serves as a direct reflection of Grosso’s grimey and depressing characterization. Superrradical credits itself as a brand accountable as a mood board of emotions that represent a complete range of feelings through various pastels and graphics.
According to Tyler, fashion provides perception of self as a thing to be tampered with in order to further discover facets of self-exploration. As a concept, Grosso’s fashion becomes indicative of feeling and emotion. His mission to replace traditional values by disbanding the archaic ideas of masculinity and gender has been well-documented. He utilizes his privileged position to institute evolution and blur the lines between gender identities. Evidently, Grosso’s brand progressed due to discovery and acceptance of non-binary orientations and/or gender fluidity.
Clearly, the media distills a major influence onto every individual style and identity and how they adapt to change. All in all, what we choose to wear inherently conveys a message about how we feel within a specific moment in time. Simply put, as we publicly participate in fashion, our outfits deliver a series of visual handshakes to those who visually consume the physical artwork known as clothing. Grosso’s unorthodox approach to fashion projects cult-like imagery onto clean, simple cut and sew pieces. His 2013 F/W lookbook drew the ire of many envious peers as it featured prominent individuals such as the ATL Twins and Ian Connor.
Authenticity separates the pretenders from the contenders. Certainly, people receive inspiration from designers but there comes a fine line between inspiration and insight. Time and time again, people’s influencers lead them to copy every move and stitch piece by piece. Admittedly, the importance of self-branding and personal style becomes lost within the mess of imitation and plagiarism. Rather than playing the role of copycat, Grosso encourages his fellow youth to be naturally different and bring tangibles to the table.
Superrradical does not stick to a prescribed criteria. It rejects conventional perceptions and abandons a fabricated nature to create an authentic mainstay. The brand challenges culture to express, alter, cultivate, explore and reshape the vital role fashion serves within our universe. SR has allowed Grosso to permeate a troubled path to create forms of experience, thoughts and ideas in unison with his cult-like following.
Grosso intends to continually ascend by producing attractive goods within a hardcore realm of the streetwear market. Despite notoriously long wait times, fans electronically arrive in drothes to cling onto what’s next in low end fashion. Before his passing, Grosso collaborated with Lil Peep on a “Hellboy” collection that illustrated Bart Simpson as a demonic being. Presently, this “Youth Gone Wild” creative embarked upon the BuffetBoys tour with Fat Nick as an A$AP affiliate.