Nike All Conditions Gear (ACG) revamped its modular apparel system recently by introducing the division’s first women’s line.
Senior Design Director of Nike Women’s Apparel, Joanna Schneider united her expertise with co-founder of techwear brand Acronym, Errolson Hugh. Together, the two spearheaded the project to encompass a full scale of technical possibilities and evolve urban utility.
The new ACG women’s offering is accentuated by the ACG 3-in-1 Coat, which incorporates a 3L GORE-TEX outer shell with a detachable hood and reversible insulated inner jacket. It also features removable liners, water-repellent fabrics and reflective graphics, representing the hands-on approach exemplified by Nike’s empowering advancements.
The main themes that Nike aimed to focus on revolved around performance, mood, style, movement and material. As, “form follows function”, these garments allow for seamless transitions against any elements.
Some other key items featured in the collection are the Nike ACG tech-woven pants, the ACG pull-over shell jacket and the NikeLab ACG Balaclava.
NikeLab’s debut ACG collection for women hits Europe on Dec. 9, before arriving in North America on Dec. 21. For more info, visit NikeLab.com.
FreshNewsNow 