Prolific Profile: The Silent Partner of the ROC – Kareem “Biggs” Burke

Kareem “Biggs” Burke injects expertise and a calm demeanor into every endeavor. For those unfamiliar, Burke played the role of silent third partner during the era of the Roc-A-Fella Records ascension.  His predictive nature, keen sense of instinct and style of maneuvering provided the utmost advantage for these New York City slickers. Twenty years later, people continue to clamor for a piece of the Roc.

Last October marked the twentieth anniversary of Jay-Z’s debut album, Reasonable Doubt. The acclaim received for this body of work remains unfathomable to the present day. Back in 1996, Jay-Z and DJ Premier locked in at D&D studios to construct one of rap’s most influential pieces of artistic expression. The pop-up shop was held in the same location to recreate the apex of a gritty New York studio environment. 

The Reasonable Doubt merchandise included offerings from Fourth of November, Redo96 and MadeWorn. The soaring demand for Reasonable Doubt merchandise warranted an anniversary collection. Many individuals desire to attach themselves to the quality of the Roc-A-Fella lifestyle and movement. The pop-up shop took the audience inside the “mind of a hustler” as the surroundings resembled the exact detailed setting where the album originated.

The differentiating factor between the Roc-A-Fella enterprise and other businesses comes down to mentality. The carefully calculated steps that equate into each solution weigh upon how a decision becomes complete. “Biggs” emphasizes the importance of building upon relationships rather than transactions. With an innovative frame of mind and groundbreaking entrepreneurial concepts, Burke demonstrates avid diligence to the culture.

Recently, Nike celebrated its 35th anniversary of the iconic, “Air Force 1.” Roc-A-Fella Records revolutionized this sneaker and persuaded many to associate its likeness with the term, “Uptown.” Jay-Z, “Biggs” and many Roc-a-Fella partners were known to buy out stores full of “Uptowns” because they would only wear each pair once.

Reasonable Doubt’s 20th anniversary coincided wonderfully with the 35th anniversary of the “Air Force 1.” Therefore, Nike decided to collaborate with Roc-A-Fella to include dual branding for this staple sneaker. The considerable demand for this sneaker persists due to the fact that people love authenticity and nostalgia.

Burke arrived in style at Complex Con as he hopped out of the Roc-A-Fella Records mobile (Mercedes Benz E Class 320.) Furthermore, Nike and “Biggs” debuted their collaborative sneaker which generated substantial lines and masses of clamoring fans.

Burke runs his own marketing agency, Gravity and continues to pursue opportunities within the realm of tech, business, spirits, fashion, sports and film.


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